Our Approach
OUR MISSION
Navigating the complex world of health and fitness can be overwhelming. With countless conflicting diets, workout routines, and health advice, it's easy to feel lost. Whether you're looking to improve your overall well-being, or an athlete striving for peak performance, finding clarity can be challenging.
At The Sports Nutritionist, we believe everyone deserves to understand their body and fuel it optimally. Our mission is to empower you with the knowledge and tools to make informed decisions about your health and well-being. We're committed to simplifying your journey by providing personalized guidance, expert support, and evidence-based strategies.
Our goal is to help you create lasting, sustainable changes. Whether you're looking to build muscle, lose weight, improve athletic performance, or simply develop healthier habits, we're here to support you every step of the way.
A Message From Our Founder:
It's such a pleasure to have you here, thank you so much for stopping by!
My name is Amber, and I'm the founder of The Sports Nutritionist (TSN). I'm also a registered health coach, sports nutritionist, and certified performance nutritionist.
Honestly, when I started TSN, my aim was pretty straightforward: to create a space where getting healthier and performing better felt less complicated and more achievable for everyone. There is so much stress, fear, and misinformation out there when it comes to the healthiest approach to our goals, and it's so unnecessary. I saw a real need for a platform that provided clear, accessible, scientifically-supported education and support, that looked at the whole picture – nutrition, exercise, and body composition, and I couldn't find one. So I decided to build one myself.
That's how The Sports Nutritionist came about, a platform with a core mission to offer exceptional support, empower you with knowledge, provide expert guidance, and take a science-based approach to your health and performance.
My background in Sport and Exercise Science, along with my Master's in Health Science, has given me a solid understanding of how our bodies work, both physiologically and metabolically - but really, what drives me is seeing people feel more in control of their health and performance journey. I'm passionate about making information clear and providing ongoing support so that you feel confident and equipped to make healthy choices that far outlive the time you spend with us.
Take control of your health and performance, and you will have taken control of your life.
Nga mihi nui,
Amber Hookway
